Health Marketing Built for Providers Who Don’t Have Time for Marketing
Let Us Handle the Marketing. You Handle the Patients.
Healthcare marketing built by someone who understands the industry — from the inside
Meet our Founder…
Most marketing agencies treat healthcare like any other vertical. We don't. The Health Marketing Group was founded by a health administration professional who has worked in revenue cycle, health system operations, and AI adoption strategy which means we speak your language, understand your compliance environment, and know what actually moves the needle for health organizations.
Before founding HMG, John spent his career inside health systems — working across revenue cycle management, OIG/CMS compliance, EHR implementation, and financial modeling. Most recently, he has served as a Business Analyst at the Scottsdale Institute, where he studies how leading health systems adopt and deploy AI across their organizations.
That background shapes everything HMG does. John knows that healthcare organizations face unique marketing constraints — HIPAA considerations, referral network dynamics, patient acquisition cycles that look nothing like retail — and he built HMG to navigate those realities without forcing clients to educate their agency from scratch.
John holds an Master of Science in Health Administration from the University of Alabama at Birmingham. He is an active member of ACHE and serves on a nonprofit Junior Board, where he fulfills his passion of giving back to his community. As a former collegiate athlete, John understands the value of hard work and consistency. These values are instilled in the HMG team.
Our Services
Market Planning
Strategic intelligence for healthcare organizations ready to grow into new markets, segments, or service lines.
Breaking into a new market without a plan is expensive. HMG conducts in-depth market research tailored to the healthcare landscape — analyzing competitor positioning, patient demographics, referral patterns, and payer mix — then translates that intelligence into a clear strategic roadmap. Whether you're a practice expanding into a new city, a health system launching a new service line, or a digital health startup targeting a specific clinical segment, we give you the clarity to move with confidence.
Healthcare market research: Competitive landscape analysis, demographic profiling, and local market sizing to identify where your opportunity is largest.
Strategic marketing planning: A documented go-to-market plan with defined target segments, messaging priorities, channel strategy, and 90-day execution milestones.
Segment and service line strategy: Tailored positioning for new patient populations, specialty lines, or geographic expansion — so your entry point is specific, not generic.
Referral network mapping: Identify key referring providers, community partners, and strategic relationships worth building in your target market.
Social Media & Brand Management
Full-service social media and digital advertising management that builds your brand and brings in the right patients.
Patients research providers online before they ever make an appointment. Your social presence, ad strategy, and search visibility shape that first impression — and most healthcare organizations aren't resourced to manage it well. HMG handles the full scope: from organic content creation and community management to paid ad campaigns and search optimization. We build systems that run consistently, so your brand stays visible without consuming your clinical staff's time.
Social media management: Monthly content calendars, post creation, scheduling, and community engagement across Instagram, Facebook, LinkedIn, and other relevant platforms.
Paid ads management: Meta and Google ad campaigns built for healthcare audiences — including audience targeting, creative development, budget management, and performance reporting.
SEO optimization: On-page and local SEO improvements that help your organization rank for the searches your patients are actually making — including Google Business Profile management.
Brand consistency management: Ensuring your visual identity, tone, and messaging stay consistent across every platform and touchpoint your patients encounter.
Digital Consumer Experience
Optimize every digital touchpoint so patients find you easily, trust you quickly, and convert.
A confusing website or a broken patient portal costs you appointments. The digital experience your patients have — from your homepage to your online scheduling flow — directly affects acquisition, retention, and satisfaction scores. HMG audits and optimizes your digital platforms through the lens of the patient journey, identifying friction points that drive drop-off and implementing improvements that make it easier for people to choose you and stay with you.
Patient journey mapping: Mapping the end-to-end digital experience from first search to appointment booking to identify where patients drop off and why.
Conversion rate optimization: Testing and refining landing pages, intake forms, and scheduling flows to increase the percentage of visitors who take action.
Digital platform review: Evaluating your broader digital ecosystem — patient portal, telehealth entry points, review platforms — for usability gaps that affect the patient experience and your online reputation.